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MIGRAD CONSULTANTS

Website Redesign | UI/UX | Live Website     

Rebranding Migrad Consultants’ website to increase user engagement and help clients achieve their study abroad aspirations.

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PROJECT OVERVIEW

MiGrad Consultants is a company that specializes in immigration and international education. With our head office in Pune, we serve students all around India. We assist young people who want to travel abroad in achieving their objective. a one-stop shop for all of your questions about the immigration process and studying abroad

THE PROBLEM

  1. Low conversion rate

    The website's aesthetic was a visual wastebasket that did not reflect the brand's mission, making it unreliable.

  2. Inadequate customer support

    The website does not provide clear methods of contacting customer support or does not offer timely and effective support, the user feels frustrated or unsupported.

  3. Poor user experience

    Difficult website navigation can cause users to struggle in finding the information they need, resulting in a negative experience and potentially deterring them from using the company's services.

HIGH LEVEL TIMELINE

Overall: 5+ weeks

MAKE OF THE TEAM

  • Shubhra Nath

  • Tanushree Lahane 

KEY GOAL

create a new brand identity that resonates brand

THE SOLUTION

  1. Create a new brand identity that reflects Migrad Consultant’s values and mission and resonates with our target audience, creating a cohesive and consistent user experience?

  2. Amplify and streamline the website's navigation structure to improve the user experience?

  3. Incorporate interactive features, such as animations or videos, to effectively engage users and keep them on the site for longer periods of time?

  4. Create a clear information hierarchy that prioritizes and organizes information effectively to improve user experience and help users find the information they need more efficiently?

MY ROLE AND RESULT

As a freelance UI/UX designer, I was hired to redesign the Migrad Consultants website. I worked closely with the Migrad Consultants team to understand their business goals and target audience. I then conducted user research to identify the pain points and areas for improvement in the existing website.

Result:

  • Redesigned the Migrad Consultants website with a modern, user-friendly design that reflects the company's commitment to immigration law excellence.

  • Improved the website's navigation and information architecture, making it easier for visitors to find the information they need.

  • Added new features to the website, such as a blog, client portal, and online scheduling system.

  • Increased the website's organic search traffic by 20% by optimizing the website for relevant keywords.

  • Improved the website's conversion rate by 15% by redesigning the landing pages and calls to action.

Study Group

KICK OFF PHASE

We started our project by conducting kickoff meetings. It took us few kickoff meetings to understand the brand vision, overall goals, and challenges. In the first few rounds we did some questioning and answering to gather insights. Here are few question's examples:

  1. What is the primary reason for visiting the website? Are you looking for information, services, or products?

  2. What are the key features and functionalities that you would like to see on the website?

  3. What are the pain points or challenges that you have faced while using the current website?

  4. What are the unique selling points of the consultancy services that you are interested in?

  5. What are the key factors that influence your decision to choose a particular consultancy service?

  6. What are the visual and branding elements that appeal to you the most?

  7. What are the key metrics that you would like to track to measure the success of the website?

  8. What are the devices and platforms that you use to access the website?

  9. What are the specific needs or requirements that you have that are not currently being met by the website?

  10. Is there anything else that you would like to see on the website that would make your experience better?

COMPETITIVE ANALYSIS 

Competitive analysis helped us understand what the competitors are doing better, what things they use to improve their website and how we can improve ourselves.

Why was this done ?

We did this to gain insight into what our rivals are doing better and how Choice Finance can excel.

INFORMATION ARCHITECTURE 

Information architecture

Taking insights from the previous version of the website and getting new information , I laid down all that info as a rough IA. After several iterations, we finalized the information architecture for the website. Now the backbone of the website is done, and everything is to be built upon it.

Why was this done ?

I did this to understand the layout of the website, like which elements would be placed where, so that it would be easier for me to understand the foundation.

WIREFRAMES

​The placement of elements and the hierarchy issue were resolved by the creation of Low Fidelity wireframes based on the IA. There were a LOT of client-requested changes in the first few iterations. However, once I had a handle on the brand concept, I finished it by creating wireframes that the client liked.

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HIGH FIDELITY SOLUTION

Browse through a variety of fintech services as per your needs.

The home page and the services page have listings of several services that Migrad Consultants offers to its clients. Once the client finds the service to their liking, they contact the team and start their journey.

ABOUT US PAGE

A redesigned brand that is bold, vibrant, and will help build a sense of trust among the client

High-quality, real life images that build trust, vivid colors, and an unorthodox design representing the non-conformist nature of the brand - the brand stand out from the crowd.

SERVICES PAGE

Dedicated service page for different clients offered by Migrad Consultants

This page details the different services that the website offers to its users, such as admissions assistance, standardized test preparation, visa and immigration assistance, financial aid and scholarship guidance, pre-departure and post-arrival assistance, and career counseling.

STUDENT ESSENTIAL PAGE

Separate page devoted to offering everything a student requires in a student essential page.

This page details the different services that the website offers to its users, such as student healthcare, student loans, accommodation, and money transfers.

TITLE OF THE CALLOUT BLOCK

LESSONS LEARNED

This was my first full time internship project while continuing my college career. Time management was surely a task, but here are my few reflections.

  1. The importance of user research: User research helps you identify the pain points and areas for improvement in an existing product or service. This information is essential to developing a new product or service that will be more user-friendly and effective.

  2. The importance of collaboration: Collaboration is essential for any successful project. By working closely with the client and other members of the team, you can ensure that the final product meets all of the client's requirements.

  3. The importance of managing your time and resources effectively: Time management and resource management are essential skills for any professional. By developing these skills, you can ensure that you are able to complete your projects on time and within budget.

Like what you see?

Let's chat.

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© 2023 by Shubhra Nath

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